H-E-B Grocery is kicking off its Read 3 literacy initiative this week in an effort to improve the literacy skills of area children.

The message is simple: parents are encouraged to read to their children three times per week. Statistics indicate children who are read to develop a larger vocabulary thus developing stronger readers.

Families will find about a dozen literacy centers popping up in selected H-E-B and Plus stores stocked with books for children and parents to read. There will be special events with author readings, book signings and favorite book characters such as The Cat in the Hat. Two pilot literacy centers have already opened in Brownsville and Tomball.

Other incentives include book giveaways with in-store promotions such as Combo Locos and Meal Deals. A book drive is also planned with a goal to collect one million gently-used, donated books, which will be distributed at H-E-B sponsored-community events.

Read the entire article at: mysanantonio.com