NBA joins “My Brother’s Keeper” program

NBA joins “My Brother’s Keeper” program

The NBA is helping to launch a program designed to keep minority youth in school.

“My Brother’s Keeper” is a program created under the Obama administration that encourages young Black and Latino students to stay in school. To help decrease drop out rates amongst male minorities, the National Basketball Association (NBA) has announced a five-year commitment to the initiative.

NBA Cares plans to fund 25,000 mentors for these young students who will help students with personal and institutional struggles. Also, mentors will encourage their kids to enroll in Advanced Placement (AP) classes. Blacks and Latinos will be heavily recruited to serve as these mentors.

In particular, NBA Cares is aiming to work with educators to provide incentive programs that will promote good attendance and improve school performances. Through various workshops in and after school, young men of color will learn how to pave a successful pathway for their futures. In an attempt to make “My Brother’s Keeper” more well known, NBA players such as Clippers Allstar Chris Paul are huge advocates of the program.

“My Brother’s Keeper” focuses on male minorities because statistically they have higher rates of dropping out from high school. The logic is that keeping kids in school will potentially keep them out of prison. Instead, they could become productive and employed members of the community, adding to the nation’s economy.

Read more about this partnership.
 Learn more about “My Brother’s Keeper.”

Photo Courtesy: nba.com